A New Playbook: Automate Lead-to-Close with GoHighLevel, Angi Leads, & ServiceTitan

Too many businesses still treat lead management like a to-do list. But in today's fast-paced world, if your sales pipeline isn't automated, you're not scaling—you're surviving. We believe in something different: impact-led automation that helps real businesses and real people do more, with less. 

At E&M, we've helped contractors, home service pros, and B2B teams build pipelines that run themselves—from the moment a lead is generated to the moment a deal is closed. Here's how:

Step 1:
Lead Capture Without Friction (Angi Leads, ServiceTitan, Web Forms)

Old Way:

  • Waiting for emails to be forwarded. Manually copying data into a CRM.

New Way:

  • Angi Leads API captures real-time inquiries from homeowners and routes them straight into GoHighLevel. 

  • ServiceTitan booking and job data is piped into your system to track job stage and customer value. 

Result: No more missed leads. No more data entry. Just speed.

Step 2:
Automate Qualification & Follow-Ups (With a Human Touch)

Here's the truth: leads don't die—they're just ignored. 

We build smart automations in GoHighLevel to: 

  • Auto-tag leads by service type or location. 

  • Trigger workflows: SMS, email, and voicemail drops. 

  • Assign leads to reps based on capacity, not guesswork. 

  • Trigger alerts only when human input is needed.

Impact:  Your team spends time closing, not chasing. 

Step 3:
Custom Pipelines that Reflect How YOU Work 

Most CRMs force you to work their way. Not us. 

We design custom pipelines in GoHighLevel that:

  • Mirror your real-world process (from estimate to on-site job). 

  • Pull in job updates via ServiceTitan’s CRM hooks.

  • Track conversion rates, team performance, and sales velocity—live. 

We don't just digitize your pipeline. We turn it into a living system. 

Step 4:
Insights That Drive Better People, Better Business

With full-funnel data connected across systems, we don't stop at "reporting." 

  • Want to know which service area closes the most jobs? Done. 

  • Which rep has the best follow-up speed? Easy. 

  • Which campaign brings in leads that actually convert? That's the new metric of ROI. 

This isn’t data for data’s sake—this is insight for action.

Our Vision: Tech That Empowers People, Not Replaces Them 

We believe technology should: 

  • Make work simpler. 

  • Make people stronger. 

  • Make tomorrow better than today. 

That's why we don't just automate pipelines—we help teams scale with confidence. 

Because automation isn't the goal. Impact is. 

If you're still duct-taping spreadsheets and manually updating your CRM, you're not behind—you're just on the edge of transformation.

Now is the time to move boldly. Let your systems work for you, so your people can do what only they can do: lead, serve, and grow. 

Alejandro Espinosa

Co-Founder